Laura Darrington Design Ltd. was founded at the beginning of 2004 and driven with the idea of bringing quality design-led products to the greetings card market.
After graduating in textiles/embroidery, Laura’s primary concern was to translate beautiful designs onto an affordable product. She kept her knowledge of texture, colour, surface pattern & stitch and incorporated these skills into luxurious greetings cards for all occasions.
Now in her 8th year of business, Laura’s initial driving force is still the same, only now she has a lot more industry knowledge and experience to translate the product to a wider audience.
All of the above factors combined have helped create a unique collection of greetings cards that have found their niche within the market and formed a reputable brand.
In recognition of her design-led approach, Laura has been nominated 6 years running for the prestigious Henries Awards in the UK, and won the award for “Most Promising Young Designer” in 2008 ,“Best Spring Collection in 2009” and “Best Spring Collection 2011” & "Best Spring Collection 2012".
In 2012 the Laura now distributes throughout the whole of the UK and internationally, and is looking forward to building the brand further via licensing projects and selling via leading high street retailers such as Waitrose, John Lewis and Paperchase.